To gain a deeper understanding of Twitter users in Turkey, we launched a survey-based research study conducted for us by Nielsen to gather insights about how Twitter plays a role in people’s daily lives.
After surveying over 1,500 active Twitter users in Turkey, it is clear that Twitter is an essential part of life and serves many different functions. From keeping up to date with breaking news to watching funny videos, and from searching for holiday ideas to reading about celebrity gossip, Twitter is the first thing many people reach for when waking up in the morning.
Twitter is a daily activity
Twitter accompanies people throughout the day whilst they move from activity to activity. For instance, 2 in 3 users have breakfast served with a side of Twitter, and 79% are on Twitter whilst relaxing at home. Twitter also serves the best bedtime reading. 69% of Twitter users take a last glimpse of Twitter before drifting off to sleep at night.
Technology and brands
As consumers, Twitter users are open-minded and experimental – 86% of Twitter users in Turkey say they like new technology and 3 in 4 like to try new brands. Given that more than 75% of them follow brands on Twitter, brands have many opportunities to connect with them. For many of them, Twitter is the place for brand and product discovery, as well as sharing and reading reviews – more than half say that they seek recommendations on Twitter, and 2 in 5 have shared positive experiences with a brand or product after following a brand.